There are many things I like about liturgical seasons like Lent. One of them is that it is time specific.
There is a clear stating point, Ash Wednesday, and a clear end point, Easter. (In Advent, Christ the King marks the end of the old year. Christmas is the fruition of all things new.) You understand time through all that is occurring within and around these liturgical feasts. The clock is ticking around these Holy Days. Pilgrimage is Palm Saturday, so recruitment starts after Ash Wednesday. First Eucharist is the second Saturday after Easter. Sacramental prep begins just before Ash Wednesday. Vacation Bible School is in summer. It has no reference at all towards Easter. Nonetheless. promotion and recruitment for VBS darn well best begin somewhere in Lent.
There is much programmatic stuff thrown into liturgical seasons. I have come to (re)appreciate the opportunity of a time frame. It opens a space for personal reflection, assessment of life, and commitment to the Lord.
I have a habit each Lent of figuring out how to insert a special video (see below) into each Lenten season. The song and the images relate to the recent Sunday Gospel reading of the Temptation of the Lord in the desert. We remember that the everlasting Lord of all eons experienced a specific period of time. We remember that Jesus felt the effects of the need to fill / pass the time as well as suffer the ravages of time.
As Matt Maher suggests, these were for the Lord and now for ourselves:
Forty days to wander
Forty days to die to self
Forty days to grow stronger
As faith breaks open the gates of hell
The jubilee is over
But grace is far from gone