Seth Godin is a brilliant business blogger, who usually has a flash of brilliance briefly told. Recently, he wrote about this:
The hard stuff is measurable, quantifiable and easy to put into a spreadsheet. This concrete stuff gives you an easy way to demand a bonus or track progress.
The soft stuff is merely essential, the real reason you do what you do. Ironically, then, hard is easy and soft is difficult.
The question, I guess, is whether or not you and your team spend most of your time on the hard stuff, merely because it’s easier to measure, to argue about and to hide behind.
Happy New Year. Let’s resolve to spend more time on the soft but difficult stuff… and, in doing so, make a resolution that transforms into a revolution.