This past week, my ministry team and I had a visioning and brainstorming day, where we asked ourselves what our ministry could look like and how are we going to get there. We listed everything that we do or want to do, rated it on its impact in the field, and assigned responsibilities. Being clear what direction we wanted to go, it was time to create goals and plans around our vision.
I recently posted on Twitter the following quote: “The goal shapes the plan. The plan shapes the action. The action achieves the results. The results bring success.” It seems to be a succinct way of saying, ‘plan and plan well.’ After our visioning and planning day, I asked my team to write up three to five SMART goals for themselves based on the tasks that were assigned to them in our ministry. SMART goals are all about having clear goals that we work towards, and which we get measured on during performance evaluations. SMART stands for:
- S = Specific: no generalized goals in which one never knows if they really accomplished it our not. For instance, “I want to become a better minister” is NOT a specific goal. We have no idea what a goal like that mans.
- M = Motivational: goals are meant to motivate you in your work. I want my team to look at their goals each day and be excited about the work that they are doing for God’s church and ministry.
- A = Attainable: this should go without saying, but sometimes we set goals that we could not possibly accomplish in one year. Goals should be realistic. If they are not, they become demotivating, because we know we can’t get it done.
- R = Relevant: goals should make an impact on your ministry and be based on the assigned responsibilities. They should move the ministry closer to its desired vision and make an impact.
- T = Trackable: another way to say this is measurable. We have to know when a goal is completed. We can only do it if we can measure it’s impact and success.
Once my goals are written down, I post them somewhere where I can see it everyday in my office. It is a daily reminder of what I set out to do. It’s important to limit it to three to five goals because, any more than that, the likely-hood of accomplishing them all decreases. In the end, the performance evaluation of my team is based soley on these SMART goals that we have set for ourselves. More importantly, these goals lead us to plans, then to action, then to results, then to success in our ministry.
My team wants to make an impact on the churches we serve, which in turn helps churches impact the lives of all God’s people. SMART goals allow us to do that.
What strategies have you used in creating goals for your ministry?