We have been attempting to strategize for all our events over the next year. We want to release registration for events two to three months out, the time frame depending on how “big” the event is. Two weeks following that, we want to release a video promotion related to the event, and then send a reminder announcement about ten days out before the deadline. We discussed utilizing the Catholic Review and their website more by sending press releases. And we have got to be better in utilizing facebook, twitter, and the rotating images on the ArchBalt web’s front page.
We are also planning on doing a major push at the year’s beginning announcing all our events as well.
Susan has been going through the calendar and assigning dates. We will see how well we do in living up to expectations as well as the actual impact on our programs.
What are we missing? What is your plan looking like?