In our office, Susan and I have been drafting a plan for publicity for the next year… Actually Susan is doing the bulk of the effort.
We have been attempting to strategize for all our events over the next year. We want to release registration for events two to three months out, the time frame depending on how “big” the event is. Two weeks following that, we want to release a video promotion related to the event, and then send a reminder announcement about ten days out before the deadline. We discussed utilizing the Catholic Review and their website more by sending press releases. And we have got to be better in utilizing facebook, twitter, and the rotating images on the ArchBalt web’s front page.
We are also planning on doing a major push at the year’s beginning announcing all our events as well.
Susan has been going through the calendar and assigning dates. We will see how well we do in living up to expectations as well as the actual impact on our programs.
What are we missing? What is your plan looking like?
D. Scott Miller
D. Scott Miller is the dean of Catholic Youth Ministry bloggers which is a polite way of either saying that he is just plain old or has been blogging for a long time (since 2004.)
Scott recently married the lovely Anne and together they have five adult young people and also grandparent three delightful kids (so, maybe he is just plain old!) Scott presently serves at Saint John the Evangelist in Columbia, MD as the director of youth and young adult ministry.
He has previously served on the parish, regional, diocesan, and national levels as well as having taught within a catholic high school. He is one of the founders of RebuildMyChurch and has returned to posting regularly (keeping regular is important to old guys) at ProjectYM.
D. Scott Miller
D. Scott Miller is the dean of Catholic Youth Ministry bloggers which is a polite way of either saying that he is just plain old or has been blogging for a long time (since 2004.)
Scott recently married the lovely Anne and together they have five adult young people and also grandparent three delightful kids (so, maybe he is just plain old!) Scott presently serves at Saint John the Evangelist in Columbia, MD as the director of youth and young adult ministry.
He has previously served on the parish, regional, diocesan, and national levels as well as having taught within a catholic high school. He is one of the founders of RebuildMyChurch and has returned to posting regularly (keeping regular is important to old guys) at ProjectYM.
In our office, Susan and I have been drafting a plan for publicity for the next year… Actually Susan is doing the bulk of the effort.
Happy Administrative Assistants Day, Ann Marie and Susan!
Coincidentally, Doug Fields posted some publicity tips for an upcoming conference in his blog today. He wisely and strategically asks others to help promote the event using social medial tools. http://goo.gl/tFL73
6 Months before the event, we send out a save the date postcard to all parishes and former attendees. Our promo video is usually done by this time. 4 months out a letter to pastors and youth ministers is sent out asking them to support the event in anyway they can (bulletin, pulpit, etc,). 3 months out registration goes public. A month before, we fax/email a bulletin announcement to parishes. 2 weeks before, we email everyone who has ever attended an event letting them know registration deadline is looming. That’s about it.
Build a “platform” to make your work appealing to TV producers looking to cover events like yours. Look into how to get booked on TV as guests, the payback is huge. OK, good luck. Edward Smith.
There is a great book called Content Rules (Handley & Chapman) that is about engaging people via social media, but it prompts a great discussion in general about planning your communications, and how often you should communicate different things. You can find it on amazon. I read through the whole thing and am now going back through it with an eye towards how we communicate everything for the next year. It is much like the schedules listed, but much more comprehensive.