The Publicity Plan

0217-planning In our office, Susan and I have been drafting a plan for publicity for the next year… Actually Susan is doing the bulk of the effort.

We have been attempting to strategize for all our events over the next year.  We want to release registration for events two to three months out, the time frame depending on how “big” the event is.  Two weeks following that, we want to release a video promotion related to the event, and then send a reminder announcement about ten days out before the deadline.  We discussed utilizing the Catholic Review and their website more by sending press releases.  And we have got to be better in utilizing facebook, twitter, and the rotating images on the ArchBalt web’s front page.

We are also planning on doing a major push at the year’s beginning announcing all our events as well.

Susan has been going through the calendar and assigning dates. We will see how well we do in living up to expectations as well as the actual impact on our programs.

What are we missing?  What is your plan looking like?

D. Scott Miller

D. Scott Miller is the dean of Catholic Youth Ministry bloggers which is a polite way of either saying that he is just plain old or has been blogging for a long time (since 2004.)

Scott recently married the lovely Anne and together they have five adult young people and also grandparent three delightful kids (so, maybe he is just plain old!) Scott presently serves at Saint John the Evangelist in Columbia, MD as the director of youth and young adult ministry.

He has previously served on the parish, regional, diocesan, and national levels as well as having taught within a catholic high school. He is one of the founders of RebuildMyChurch and has returned to posting regularly (keeping regular is important to old guys) at ProjectYM.


D. Scott Miller


D. Scott Miller is the dean of Catholic Youth Ministry bloggers which is a polite way of either saying that he is just plain old or has been blogging for a long time (since 2004.)

Scott recently married the lovely Anne and together they have five adult young people and also grandparent three delightful kids (so, maybe he is just plain old!) Scott presently serves at Saint John the Evangelist in Columbia, MD as the director of youth and young adult ministry.

He has previously served on the parish, regional, diocesan, and national levels as well as having taught within a catholic high school. He is one of the founders of RebuildMyChurch and has returned to posting regularly (keeping regular is important to old guys) at ProjectYM.



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