“A river without banks is a large puddle.” –Ken Blanchard
Recently, I wrote about how we have been trying to measure our success in ministry. This was all spawned one day when I asked my team this question: how do you know that you have been successful in your ministry?
The answers were interesting, but lacked depth. This was my fault.
For the last few years that I have been in ministry, I have not adequately helped my team know what it meant to be successful in our ministry. We had great ideas and well thought out initiatives to minister to the youth and young adult community, but we had no way of knowing if we were doing well.
At the same time, I was reading a book called EntreLeadership. One of the chapters spoke about setting your team up for success by giving them clear targets to hit. They called these “key results area,” or KRA’s. At the beginning of the year, they set up the KRA’s for each team member. At the end of the year, they measure the team members performance based on how well they did meeting their KRA’s.
The banks of a river allow the water to flow in a targeted direction towards its final destination. Without the banks, the river cannot stay focused and flow in one direction. It becomes a large puddle.
When I don’t give my team the “banks of the river,” I cannot expect them to move the ministry forward in the right direction. They will wander aimlessly, not knowing if they are moving forward in a way that is right or wrong.
I knew what I had to do. As difficult as it can be to measure success in ministry, we set clear targets for our ministry. We clearly laid out our KRA’s for the next two years. This makes it easy to know when we are on target and when we are not meeting our goals.
For the first time in a couple years, my team and I feel a clear sense of direction. We know what we want to accomplish, when we want to accomplish it by, and whether we’ve had the impact that we are hoping to have.
My team needs KRA’s. Whether they are staff or volunteers, everyone likes to measure their progress.
What are the KRA’s, or key results area, for your ministry?