The phrase “It’s a Kodak Moment” was used to describe a moment where you wanted to take a picture (using Kodak film, of course) to capture the image of a momentous event… No longer.
Kodak recently declared bankruptcy. It was once one of the most trusted brands for consumers, having held a market share in excess of 90 percent. Yet, Kodak mistook America’s century-long love affair with its products as a sign of market permanency and, therefore, missed the fact that camera phones, flip cameras and online sharing would erode its brand and render it irrelevant.
Are there elements of youth ministry that we have held in an overly long love affair, stuff which elicits our emotional tug like ninja turtles?
Meanwhile, is there stuff which is eroding our brand and quickly rendering us irrelevant. The “Kodak moment” reference might be out of date, but let’s be sure that our profession is not.